Leading with social awareness helps organizations thrive during times of change

This begins with analyzing social risk in communications

Measure Social Intelligence in your communications so they generate belonging

Because inspiring the people who drive your business to speak up and contribute their best requires a story that matters to all

  • In his theory of cognitive dissonance, psychologist Leon Festinger, posited that mental turbulence arises when beliefs are out of sync with actions. When this occurs, we eliminate cognitive dissonance by changing actions or beliefs.

    For organizations, this means that when people believe in the larger purpose, they are more likely to change their behavior.

    But to feel comfortable about change and to carry it out with enthusiasm, people must perceive how their contributions enhance the company’s efforts. A story that matters to all will make sense and inspire them to contribute.

And making the most of the diversity within your organization is not always easy…

sometimes the norms of inclusion can make some feel they must be silent to fit in


Silence in the Workplace

The workplace is a unique environment. Often employees will not speak up to tell their employers what they really think and feel. ‘Only 21% of employees felt comfortable being entirely truthful about the details of what they want from their work experience’ according to the Gartner 2019 Modern Employee Experience Employee Survey.

When individuals feel pressured to conform to norms they do not agree with, they often feel excluded due of their values and therefore psychologically unsafe.


A workplace where all employees feel they belong requires a new approach


One that expands the conversation with universal values that reach all, including those who do not necessarily feel directly involved.

Communicating with Social Intelligence encourages diverse members to invest emotionally in the larger organizational purpose.


We evaluate your communications for their potential to create organizational turbulence that disrupts a sense of belonging


Socially Intelligent Communication empowers organizations to express inclusive values and facilitate belonging without fear of backlash when some feel Pressure-to-be-Silent.


Communicate universal values cohesively to multiple constituencies

Socially Intelligent Communication has application wherever organizations must communicate universal values to multiple constituencies.

Fields

  • Change Management

  • Inclusion, Diversity & Equity

  • Stakeholder Engagement

  • Employee Engagement

Topics

  • Health Policies

  • Workplace Safety